Virgin Media provides superior reliability, which means a better gaming experience. To help us demo this technical benefit in a credible way, we worked with an authentic creator that “gets it”. We enlisted Specs Gonzalez, a well known gaming creator with infectious energy and hilarious delivery, to help make an entertaining and fun to watch content series. In each episode created by our in-house Creator Team, entirely for TikTok and IG Reels, Specs takes on a different IRL challenge, which gets more difficult and silly as it goes on by turning up the ping.

From the first 2 episodes alone, the campaign quickly gained traction with over +2.5M views across (including influencer channels and only minimal spend). Viewers not only stayed for the laughs but comments suggest they also left with a clearer understanding and love for Virgin Media. The collaboration proved that with the right mix of personality and product, even the most technical features can be made fun and relatable.